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2014 Autumn DBIC Program Mobile

Teaching language English
Degree Non-degree
Duration 11 weeks
Start date September,2017
Tuition fee EURO1870
Application fee (RMB) 500 (RMB) / 87 (USD)

1.Marketing Strategy (5 Credits)

Lecturer: Zhu Dong
This course mainly combines the lecture and tutorial of case study to qualify students with the capacity of analysis and application of the marketing theories. This course enables the student to make marketing strategy decision in an professional way.
This subject introduces the basic elements of the marketing management process used by modern companies. It incorporates analyzing marketing strategy planning, including how to analyze the market environment, conduct market research, evaluate consumer markets, understand consumer and business buyer behavior, and segment markets. It also provides the basis for developing marketing strategy by analyzing target markets, and issues of pricing, distribution, product planning, and promotion.

2.Finance (5 Credits)
Lecturer: Li Han
This course mainly combines the lecture and tutorial of case study to qualify students with the capacity of analysis and application of the financial issues.
O understand the role of a CFO in a company
O Understand the concepts of Risk and Rates of Return and Financial Markets
O Understand the process of assets management
O Solve the problems in Financing, Investing, and Operating activities by the financial tools.
O Understand the firm’s financing mix.
O Understand the Cost of Capital and Financial Structure and Dividend Policy
O Practice the financial statements analysis

3.Communication Skill(5 Credits)
Lecturer: Zhuang Enping
The course aims to have a basic understanding of the communication process models, understand both theoretically and practically the principles of effective communication, demonstrate the ability to participate productively in group discussions and team projects with a focus on language appropriate for tutorial situations, know why and how to analyses the reader when composing professional documents and demonstrate the ability to deliver effective oral presentations. Accomplishment of the above objectives will equip students with professional communication skills necessary for further tertiary education.
This course covers topics in understanding the listening process, effective listening skills, active listening in various formal situations, note-taking strategies, applying note-taking skills to various tasks, transcribing from notes and writing up of listening tasks, reviewing discussion and oral presentation skills, guidelines for working in groups, principles of effective business writing, report writing process, business presentation.

4. Asian economic (5 Credits)
Lecturer: Li Wenhong
The objectives of the course are to enable each student to get the basic framework of some Asian countries and area’s economics.
The simple history, the politic system, the economic environment, and the basic economic systems of 10 main Asia countries and area, such as Japan, South Korea, HK, Singapore, Thailand, India, Taiwan, Mainland of P. R. China, Malaysia, Indonesia are introduced. Some basic economic data are compared among those countries and area. In the Asian economic course, the student will understand the different Asia countries or areas are experiencing different economic increasing models. Different views and points are encouraged in the class discussion.
5. E-Commerce (5 Credits)
Lecturer: Du Juan
Through the study, students can understand the principles, development process an characteristics of E-commerce, and the new competition brought by E-commerce. The 21st century will be an era of e-commerce development. How to face e-commerce manners and learn adapting demand of numerical information economy, participating in the international competition of the e-commerce era are the requirements of this course. Its concrete contents include: the development of e-commerce, the social environment and technology environment of e-commerce, the move manners of e-commerce, e-commerce marketing, the applications, the law system, the standards, the practice and the examples of e-commerce.

6. Culture in Contemporary China (5 Credits) (optional)
Lecturer: Jiang Kaiming
This course is intended to provide an overview of business in contemporary China, addressing topics in
economic reform in China, joint venture and wholly owned foreign investment law and practices, an overview
of Shanghai as a financial banking, and manufacturing and commercial center, international trade, and
economic law in China. In addition, this course will examine Chinese history, contemporary society,
and the role of philosophy, religion, and education in Chinese life in order to put business in China in a
cultural and historical perspective. This overview introduction to Chinese culture, history and society provides
vital background information to put the current dynamic socioeconomic change and rapid business
development in modern China in context.

7. Chinese at Beginning level (5 Credits) (optional)
This course is designed for students who have not studied Chinese. It acquaints students with basic phonetics, minimum vocabulary for everyday conversation, and elementary knowledge of Chinese grammar. The students also practice Chinese character writing. The course stresses listening and speaking practice while providing an overall grounding in elementary Chinese including reading and writing. It aims at laying a preliminary foundation for the learner to make further studies of Chinese language.